An imam “plugged into” Senegal. Religious freelancing and agenda-based strategy

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2020

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Jean Havard et al., « An imam “plugged into” Senegal. Religious freelancing and agenda-based strategy », Communication & langages, ID : 10670/1.d0d76c...


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Since November 2018, imam Ahmadou Makhtar Kanté’s Facebook posts have been causing a stir in a section of Senegalese society, the media, and religious circles. In his posts, the imam comments on current events, sparking controversies on topics as varied as the sexual orientation of a popular singer, the role of women in society, French influence in Senegalese politics, or the inauguration of a new mosque by the Mouride brotherhood in Dakar. Acting as a one-man “freelance” news outlet, his use of social media enables him to influence the media agenda in Senegal. Our contribution seeks to characterize this unique form of communication and the agenda-based strategy used by this “imam 2.0.”

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