The Risk of the Implicit in a Case of Innovation in Favor of Ecology

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Date

2013

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Type de document
Périmètre
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Identifiant
Source

Innovations

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Cairn.info

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Cairn

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Cairn

Mots-clés En

speech risk innovation implicit cognition lexical analysis

Sujets proches En

Talking

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Blandine Hetet et al., « The Risk of the Implicit in a Case of Innovation in Favor of Ecology », Innovations, ID : 10670/1.d4e66b...

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This article introduces exploratory research on the impact of the implicit on speech. Based on applied research on the measure of participants’ attitudes in focus groups toward an ecological innovation, an analysis based on inferences from speech and a comparison with explicit elements of the study were set up. Implicit attitudes were generally congruent with explicit attitudes expressed by participants. This exploratory research helps in understanding the risks of the partial study of speeches, and shows the influence of implicit cognitions on marketing and management strategies.JEL Codes: A13, D83, O33, Q51

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