Fiche du document
2 juillet 2016
- handle: 10670/1.d6xrms
- hal: hal-02312192
- doi: 10.1080/1369118X.2015.1064462
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1080/1369118X.2015.1064462
Mots-clés
communication studies media studies political economy social media Social Theory SociologySujets proches
Standard of valueCiter ce document
Adam Arvidsson et al., « Crowds and Value : Italian Directioners on Twitter », HAL-SHS : économie et finance, ID : 10.1080/1369118X.2015.1064462
Métriques
Partage / Export
Résumé
This paper addresses crowd-based dynamics of value creation in participatory culture. Based on a corpus of 114,931 tweets associated with One Direction and similar boy bands, we draw on recent theories of crowd-based organization in digital media as well as classical crowd theory to build a theoretical model of collective value creation. In our model, the achievement of value in the form of trending and individual microcelebrity is based on affectively driven processes of imitation, rather than on rational evaluation and deliberation. We contrast this model with established accounts of microcelebrity and draw out implications for theories of crowd-based organization in digital media and for theories of participatory culture and collaborative value creation in general.