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2020
- handle: 10670/1.da5rwj
- 1315-5216
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http://www.redalyc.org/revista.oa
Utopía y Praxis Latinoamericana
Sujets proches
Verb Advertising--Retail trade Advertisements Store advertising Advertising, Consumer Ads Commercial speech Retail advertising Advertising, Retail Consumer advertising Speech, Commercial Advertising, StoreCiter ce document
GULNARA FANDASOVNA ZAMALETDINOVA et al., « Verbs in Tatar Advertisements », Utopía y Praxis Latinoamericana, ID : 10670/1.da5rwj
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Résumé
"The article discusses the functioning of the verb in the Tatar advertising texts. Our study of Tatar advertising texts showed that the verb plays an important role in realizing the pragmatic potential. Future tense assures the consumer’s right decision about a particular product or service. The past tense is used in the narrative of past actions that have a positive result. The imperative mood is used to encourage action possessing different semantic meanings: command, advice, request to perform an action. The conditional mood expressed by lexical and grammatical means and intonation, strengthens the belief about the right choice."