Incidence of variables in the Transfer of Tacit Knowledge of Marketing in the hotel sector of Playa del Carmen city, Mexico.
Fiche du document
2017
- ISIDORE Id: 10670/1.db128d...
- 1695-7121
Ce document est lié à :
http://www.redalyc.org/revista.oa
PASOS. Revista de Turismo y Patrimonio Cultural
Sujets proches
Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketingCiter ce document
José Luis Zapata et al., « Incidence of variables in the Transfer of Tacit Knowledge of Marketing in the hotel sector of Playa del Carmen city, Mexico. », PASOS. Revista de Turismo y Patrimonio Cultural, ID : 10670/1.db128d...
Métriques
Partage / Export
Résumé
This research provided the validation of a model of the influence of marketing learning intention, personal motivation and absorptive capacity of marketing knowledge on the acquisition of tacit marketing knowledge and this in turn on the transfer of tacit knowledge of marketing between the employees of small and medium size hotels in the city of Playa del Carmen, Quintana Roo, in Mexico. Through a quantitative and transversal investigation, 229 employees of the hotel sector were integrated. The results showed that personal motivation and the intention to learn marketing positively intervene in the acquisition of tacit knowledge of marketing and, influenced by the capacity of absorption of marketing knowledge, directly affect the transfer of tacit knowledge of marketing.
