Cultural diplomacy in tune with the market: The Young French Cinema program

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4 avril 2024

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OpenEdition Books

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info:eu-repo/semantics/restrictedAccess , https://creativecommons.org/licenses/by-nc-nd/4.0/



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Ana Vinuela, « Cultural diplomacy in tune with the market: The Young French Cinema program », Presses universitaires du Septentrion, ID : 10670/1.ddjpli


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This article will discuss the Young French Cinema (YFC) program, launched in 2015 by UniFrance and the Cultural Services of the French Embassy in the US. It will examine in particular the way in which the program seeks to articulate the diplomacy action and the functioning of the audiovisual market, as well as to broaden the notions of cinephilia and national cinema. According to De Baecque and Frémaux, cinephilia is “a way of watching films, of commenting them and of circulating the discour...

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