Consumers’ Online Brand-Related Activities (COBRAs) On Social Media: Consumer Gratifications and Brand Consequences.
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Date
22 mai 2024
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- handle: 10670/1.diao35
- hal: hal-04646891
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Consumers’ Online Brand Related Activities Uses and Gratifications Theory Social Media Remuneration Social Integrity Customer Engagement Consumer-Brand Interaction Electronic Word-Of-Mouth Purchase Intention Social Media MarketingSujets proches
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Parisa Siasi et al., « Consumers’ Online Brand-Related Activities (COBRAs) On Social Media: Consumer Gratifications and Brand Consequences. », HAL-SHS : sciences de l'information, de la communication et des bibliothèques, ID : 10670/1.diao35
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