The thematic television channels aimed at children and youth. An analysis of the profiles of Disney Channel, Neox and Boing on Facebook Los canales temáticos infantiles y juveniles en Facebook: análisis de los perfiles de Disney Channel, Boing y Neox
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3 novembre 2014
- handle: 10670/1.dvqcfb
- hal: hal-01343852
info:eu-repo/semantics/OpenAccess
Mots-clés
Thematic television Child audience Young audience Social networks Engagement Televisión temática Audiencia infantil Audiencia juvenil Facebook Redes socialesSujets proches
Support systems, Social Networking, Social Networks, Social Social networking Social support systems Apoyo social, Redes de Redes de apoyo social Target Market TargetCiter ce document
Erika Fernández Gómez et al., « The thematic television channels aimed at children and youth. An analysis of the profiles of Disney Channel, Neox and Boing on Facebook », HAL-SHS : sciences de l'information, de la communication et des bibliothèques, ID : 10670/1.dvqcfb
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Résumé
Social networks contribute to improve the consumption of television content through participation. The thematic channels aimed to children and youth have also expanded their online presence by creating a profile on the leading social network in Spain. In this paper we analyze Boing, Disney Channel and Neox profiles in Facebook. Using a quantitative-qualitative methodology, we analyze the degree of channels´ interactivity and the level of popularity, engagement and virality of their messages, distinguishing between child and youth target. Results show that channels use Febook mainly as a promotional tool and that they generate little engagement.