The emergence and creation of themed tourist routes: The contributions of the concepts of collective strategy and collective entrepreneurship
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2020
- ISIDORE Id: 10670/1.e095e5...
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Laurent Renard et al., « The emergence and creation of themed tourist routes: The contributions of the concepts of collective strategy and collective entrepreneurship », Management & Avenir, ID : 10670/1.e095e5...
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The concepts of collective strategy and collective entrepreneurship are mobilized in this study of the emergence and creation of two themed tourist routes. Based on a multicase study of two tourist routes, the Loire à vélo (France) and the Cider Route (Montérégie, Québec, Canada), the results highlight the interest of examining: (1) the key actors (stakeholders) involved in a collective entrepreneurial endeavor and their role; (2) the dynamics at work among these actors; and (3) the nature and characteristics of the collective strategic project arising from its emergence and creation phases.
