Hospitality environmental factors: a study of the consumption experience of homosexuals in the Northeast of Brazil
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2012
- handle: 10670/1.e3m4kv
- 1695-7121
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http://www.redalyc.org/revista.oa
PASOS. Revista de Turismo y Patrimonio Cultural
Mots-clés
Estudios de Turismo Hospitality Homosexuals Consumer subculture Consumption experience Experiential marketingSujets proches
Gay persons Homosexuals Gay peopleCiter ce document
Yákara Vasconcelos Pereira Leite et al., « Hospitality environmental factors: a study of the consumption experience of homosexuals in the Northeast of Brazil », PASOS. Revista de Turismo y Patrimonio Cultural, ID : 10670/1.e3m4kv
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Résumé
"The overall goal of this research is identifying environmental factors in hospitality that lead the interviewed homosexuals to memorable consumer experiences at hotels and inns. This research was conducted under descriptive qualitative approach. According to this perspective, gays from two states of the northeast of Brazil were interviewed. The narratives were presented in order to enhance the formation of categories. Regarding results, it was observed that the experienceof consumption is memorized as positive or negative due to the performance of factors related to service provision and infrastructure. Therefore, it was noticed that the hospitality service scape influences the consumption experience of the interviewed homosexuals to a point that it becomes memorable."