Covid-19 : Un challenge pour la communication de crise : How to manage your communication optimally in times of crisis? Such a question may find renewed interest for both States and organizations in a context of great uncertainty such as the one the world is going through at the moment with Covid-19. This is an opportunity to look back on the experience of a French-speaking country in the South, Morocco in this case, to read it, with a few precautions. Because the parallelism with old disasters is not allowed, given the violent and sudden nature of the current one and we must therefore beware of any "solutionist" approach. Despite the virtues with which it may be adorned, communication helps in crisis management, but here more than ever does not have the capacity to avoid the economic, social and health consequences, unprecedented in their magnitude, of the pandemic. Fr En