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- handle: 10670/1.eyulay
- 978-3-319-18835-5
- 978-3-319-18836-2
- doi: 10.1007/978-3-319-18836-2_5
restrictedAccess , ARR , © 2015 Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
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virtual idol body without organs hyperterminality hologram aura collaborative art augmented realitySujets proches
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Jelena Guga, « Virtual Idol Hatsune Miku: New Auratic Experience of the Performer as a Collaborative Platform », Repository of Institute for Philosophy and Social Theory of the University in Belgrade, ID : 10.1007/978-3-319-18836-2_5
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In this paper, the phenomenon of virtual idol Hatsune Miku will be analyzed in the context of critical theory, emerging technologies, and theory of digital art practices. The first part focuses on the phenomenon of the virtual celebrity seen as Deleuze and Guattari’s concept of ‘body without organs.’ The second part examines how the state-of-the-art technologies have enabled the existence of Hatsune Miku, who is simultaneously a corporate software product, pop icon, performance artist, and collaborative multimedia artwork. Based on the reading of Hatsune Miku as a hybrid product emerging from the fusion of arts and IT, the last part revolves around the concept of ‘aura’ (Benjamin) generated by virtual idol’s presence. Finally, the notion of hyperterminality is introduced not only to differentiate between entities/identities appearing on the surface of the screen and those virtual constructs co-existing with us in the spaces of physical reality, but also to explore how these newly emerging “phygital” entities transform the existing conceptions of body and identity.