2022
Cairn
Ali Khodadad-Saryazdi et al., « The process of convergence building within the social system: The case of the collective adoption of a new rail freight transport service », Recherches en Sciences de Gestion, ID : 10670/1.f00ssj
The arrival of a new transport service on the market can impact the relationships previously established in the supply chain. Thus, the interdependencies existing in the adopting social system count. In this article, we explore the process of consensus generation around a multimodal transport service in a complex social system through an in-depth case study enriched by 16 interviews. Findings reveal that the collective adoption of an innovation in an inter-organizational system surrounded by interdependencies requires adaptation or its co-creation upon a mutual consensus.