2022
Cairn
Isabelle Gaillard et al., « The development of an economic history of sportswear and the sporting goods industry », Entreprises et histoire, ID : 10670/1.f1f133...
For a long time the sportswear and sports equipment have not tended to attract significant interest within the field of study of the economic history of sport. These segments are nonetheless essential contributors to a sports market that has grown significantly in economic, social and cultural importance since the end of the 19th century and that has been globalizing since the 1960s. Understanding the history of the different types of businesses in these segments will contribute to greater insight into three related areas: sporting practices and performances; the actors, markets and networks; the relations between stadium and sportswear.