The globalization strategy of a chinese multinational: Huawei in Mexico

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Date

1 décembre 2016

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Périmètre
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Frontera norte

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SciELO : Scientific Electronic Library Online

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SciELO

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info:eu-repo/semantics/openAccess

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internationalization telecommunications customization Huawei Mexico

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Global cities Internationalization Globalisation

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Jordy Micheli et al., « The globalization strategy of a chinese multinational: Huawei in Mexico », Frontera norte, ID : 10670/1.f6b742...

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: Huawei, a multinational company from China, represents a form of globalization that differs from classical internationalization patterns. it began operations in Mexico only 14 years after its founding in China; this represented one more step in its initial strategy of expanding into emerging economies. This article, using information gathered from interviews and observations that took place during 2014, outlines a general description of Huawei's internationalization strategy, and examines its assembly and logistical operations, as well as its processes of customization and innovation.

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