2023
Cairn
Ingrid Fasshauer, « Value co-creation and social innovation: the example of living labs », Décisions Marketing, ID : 10670/1.fdd53d...
• ObjectiveEnrich the model of value co-creation processes at work in living labs, defined as engagement platforms (Leclercq et al., 2016). Their specificity is to integrate heterogeneous stakeholders in a social innovation process. • MethodologyStudy of four cases of living labs (triangulation of interviews, observation and documentary data). • ResultsUnderstanding the process of co-creating use, exchange and social values through living labs.Unveiling the frailty of multi-stakeholder co-innovation in living labs.Highlighting organizational conditions (governance and hybrid resources) to ensure value creation for all stakeholders, a condition for long-term commitment. • Managerial implicationsIdentify the organizational favorable or unfavorable conditions to value co-creation in a multi-stakeholder social innovation process. • OriginalityThis research highlights the importance of organizational conditions in the process of multi-stakeholder value co-creation within a type of social innovation device, the living lab.