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1 décembre 2018
- handle: 10670/1.fv0l6e
Ce document est lié à :
10.21158/01208160.n85.2018.2046
info:eu-repo/semantics/openAccess
Mots-clés
Business social responsibility franchises (small trading)- social aspects- Mexico franchises (small trading)- environmental aspects- Mexico franchises (small trading)- economic aspects- Mexico sustainable developmentSujets proches
Corporate social responsibility Corporations--Social responsibility Industries--Social responsibility Social responsibility, Corporate Corporate accountability CSR (Corporate social responsibility) Business--Social responsibility Social responsibility of industry Corporate responsibilityCiter ce document
Cesario Armando Flores Villanueva et al., « The level of corporate social responsibility in Mexican franchises », Revista EAN, ID : 10670/1.fv0l6e
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Résumé
This research evaluates the level of corporate social responsibility activities by the application of 26 indicators grouped according to the following dimensions: environment, society, corporate management and products and services. Beginning with the analysis of 401 websites of franchises that are currently operating in Mexico, 22.9 % really communicates corporate social responsibility activities. This hypothesis combines the theory based on resources, the theory of stakeholders and the theory of agency. Its regression outcomes indicate that the franchise age and the percentage of franchise chain units influence the level of corporate social responsibility activities in a negative way; meanwhile the size and the entry quote influence their level in a positive way.