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- handle: 10670/1.g414hd
- hal: hal-02545056
- doi: 10.1016/j.im.2018.11.008
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info:eu-repo/semantics/altIdentifier/doi/10.1016/j.im.2018.11.008
Mots-clés
Leisure experience Smartphone use Contextual factors Theme park M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M31 - MarketingSujets proches
Leisure time Free time (Leisure)Citer ce document
Valentina Kirova et al., « Smartphone use during the leisure theme park visit experience: The role of contextual factors », HAL-SHS : droit et gestion, ID : 10.1016/j.im.2018.11.008
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Résumé
Recent studies indicate the increasingly important role of smartphones in the customer experience. This research proposes and empirically validates a conceptual framework capturing the influence of five contextual factors on the types and intensity of smartphone use and therefore on the leisure experience during a theme park visit. A mixed research protocol combining an ethnographic approach, leisure experience narratives, and phenomenological interviews is constructed. Because of the secluded nature of theme parks, smartphones play a key role during downtime periods and thus allow visitors to enhance their leisure experience through relational and hedonic use.