2019
Cairn
Florent Gabaude, « La stratégie médiatique des feuilles volantes de Sebastian Brant », Études Germaniques, ID : 10670/1.ggj81g
The neophobic author of the Ship of Fools, who adheres to outdated power structures and who is particularly critical of the early modern messen kunst and drucker gunst, nevertheless contributes to these two media innovations. The study of Brant’s media work makes it possible to reveal the ambivalent relationship of the Alsatian humanist to modernity.He succeeded, for example, in using the novelty of the medium of single-sheet prints not only to enhancing its potency for his own purposes, but also enormously reinforcing it by extending the genre and by designing the layout in a reader-friendly and in an audience-effective manner. Brant gave the decisive impulse for the creation of the Wunderblätter and the satirical flyers.On the basis of four exemplary broadsheets, the meteorite of Ensisheim, the monstrous births of Worms and Strasbourg and the political-satirical animal allegory from the Fuchshatz, it will be shown how the urban functionary tries to prevent the uncontrolled dissemination of the new medium by appropriating its significance and thereby develops his own rhetorical and metaphorical patterns.