Fiche du document
1 avril 2003
- handle: 10670/1.gjes09
- hal: hal-02311681
Sujets proches
Architectural engineering Construction Buildings--Design and construction Engineering, ArchitecturalCiter ce document
Eero Vaara et al., « The international match: Metaphors as vehicles of social identity building in cross-border mergers », HAL-SHS : économie et finance, ID : 10670/1.gjes09
Métriques
Partage / Export
Résumé
This article focuses on cultural identity-building in the cross-border merger context. To provide an alternative to the dominant essentialist analyses of cultures and cultural differences, cultural identitybuilding is conceptualized as a metaphoric process. The focus is on two processes inherent in the cross-border merger context: construction of images of Us and Them and construction of images of a Common Future. Based on an analysis of a special metaphor exercise carried out in a recent Finnish–Swedish merger, the article illustrates how the metaphoric perspective reveals specific cognitive, emotional and political aspects of cultural identity-building that easily remain ‘hidden’ in the case of more traditional approaches.