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2011
- handle: 10670/1.go57ka
- 0121-5051
Ce document est lié à :
http://www.redalyc.org/revista.oa
INNOVAR. Revista de Ciencias Administrativas y Sociales
Mots-clés
Administración y Contabilidad Internet service quality Perceived service quality Internet service in ColombiaSujets proches
DARPA Internet Internet (Computer network)Citer ce document
Edison Jair Duque-Oliva et al., « Perceived service quality in electronic commerce: An application », INNOVAR. Revista de Ciencias Administrativas y Sociales, ID : 10670/1.go57ka
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Résumé
"The service sector has expanded in recent decades, and, along with technological development, has sustained the appearance of virtual markets in continuous and stable growth with great potential in Latin America and with tremendous possibilities for development for the strategies of those organizations able to exploit this new medium. From that perspective, this work measures the perception by Internet purchasers of service quality, using previous scales, developing one adapted to the Colombian reality and making the corresponding tests for reliability and validity. Finally, favorable results are achieved through the scale. In conclusion, privacy, systems and varietyare the dimensions most poorly rated by purchasers."