"Environmental Policy with Green Consumerism"

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The presence of consumers able to respond to changes in wholesale electricity pricesfacilitates the penetration of renewable intermittent sources of energy such as wind or sunpower. We investigate how adapting demand to intermittent electricity supply by makingconsumers price-responsive - thanks to smart meters and home automation appliances -impacts the energy mix. We show that it almost always reduces carbon emissions. Furthermore,when consumers are not too risk-averse, demand response is socially beneficialbecause the loss from exposing consumers to volatile prices is more than offset by lowerproduction and environmental costs. However, the gain is decreasing when the proportionof reactive consumers increases. Therefore, depending on the costs of the necessary smarthardware, it may be non-optimal to equip the whole population.

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