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1 janvier 2016
- handle: 10670/1.h6cgdo
Ce document est lié à :
10.4067/S0718-27242016000300011
info:eu-repo/semantics/openAccess
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Cultural sociology Culture--Social aspects Sociology of cultureCiter ce document
Nikolaos Katsikis et al., « Evaluation of Open Innovation in B2B from a Company Culture Perspective », Journal of Technology Management & Innovation, ID : 10670/1.h6cgdo
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Résumé
This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach.