Gender Difference in the Perception of Guilt in Consumer Boycott

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Auteurs
Date

2013

Type de document
Périmètre
Langue
Identifiants
Source

Revista Brasileira de Gestão de Negócios

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Ce document est lié à :
http://www.redalyc.org/revista.oa

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REDALYC : Red de Revistas Científicas de América Latina y el Caribe, España y Portugal

Organisation

Red de Revistas Científicas de América Latina y el Caribe, España y Portugal

Licence

Revista Brasileira de Gestão de Negócios - RBGN

Mots-clés Und

Administración y Contabilidad Gender Consumer boycott Boycott motivations

Sujets proches En

Consumer boycotts Boycott Secondary boycotts

Citer ce document

Breno de Paula Andrade Cruz et al., « Gender Difference in the Perception of Guilt in Consumer Boycott », Revista Brasileira de Gestão de Negócios, ID : 10670/1.hljxgh

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"In Brazil, studies on consumer boycott still feature some gaps, including theoretical ones. Our article aims to present the significant difference between male and female perception of guilt in the specific case of a multinational company which sells products in Brazil. To achieve that goal, the boycott motivations scale (KLEIN; SMITH; JOHN, 2004) was validated by means of 218 respondents from two universities located in the state of Rio de Janeiro. Using regression, a difference among genders was found based on one of the validation factors of the scale (perception of guilt). The results show that out of the four factors found by the Factorial Analysis, only the “perception of guilt” factor proved to be significant for the difference of means between men and women (p

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