Fiche du document
3 avril 2013
- handle: 10670/1.hmozrn
- isbn: 9782874631191
- eisbn: 9782875581839
https://www.openedition.org/12554 , info:eu-repo/semantics/openAccess
Mots-clés
Internet marché marketing globalisation économique économie de marché trade economics globalisation Internet marketing Business, Finance BUS090010 KJESujets proches
DARPA Internet Internet (Computer network)Citer ce document
Jean-Jacques Lambin, « Chapter 4. Impact of internet on market-driven decisions », Presses universitaires de Louvain, ID : 10670/1.hmozrn
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Résumé
The objective of this chapter is to analyse the changes generated by the Internet technology in the relationships between the different market actors. The Internet technology expands the geographical size of the market, creates fonctions assumed by new market players, modifies consumers’ behaviour and expectations and reinforces the power of the market over the power of the firm. It creates virtual markets where consumers can find customised solutions to their problems, which cut across tradi...