POPULARIZING SCIENCE: THE CASE OF YOUTUBE CHANNEL «WHAT THE FACT?!» Populariser la science ; le cas du canal YouTube : « What the fact? »
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19 avril 2021
- handle: 10670/1.hz952d
- isbn: 978-2-492969-00-3
- hal: hal-03207375
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science popular culture storytelling YouTube web videosSujets proches
Natural science Sciences Science of scienceCiter ce document
Pantelis Vatikiotis, « Populariser la science ; le cas du canal YouTube : « What the fact? » », HAL-SHS : sciences de l'éducation, ID : 10670/1.hz952d
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The paper draws on the fusion of science and entertainment, probing into popular science communication through online video. It begins by mapping the field of communicating science, highlighting then the emerging terrain of popular science videos on YouTube. Accordingly, it analyses a case study on Greek YouTube, evaluating critical issues raised when embracing enter- tainment as a vehicle for science communication in user-generated content practices. The paper argues that the capacity of popular science web video to convey the excitement of science to nonex- pert audiences sets further challenges for the integration of science with popular culture. To this end, it sketches constructive ways of approaching this integration in normative and empirical terms.