FROM THE BRAZILIAN NORTHEAST TO INTERNATIONAL MARKETS: HOW CAN RESOURCES CONTRIBUTE TO THE INTERNATIONALIZATION?
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2013
- handle: 10670/1.i6dkrh
- 1517-3879
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http://www.redalyc.org/revista.oa
Organizações Rurais & Agroindustriais
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Global cities Internationalization GlobalisationCiter ce document
Yákara Vasconcelos Pereira Leite et al., « FROM THE BRAZILIAN NORTHEAST TO INTERNATIONAL MARKETS: HOW CAN RESOURCES CONTRIBUTE TO THE INTERNATIONALIZATION? », Organizações Rurais & Agroindustriais, ID : 10670/1.i6dkrh
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Résumé
"Strategic resources come as a facilitator in meeting the demands of the market, considering this the present research focuses on understanding: How strategic resources have influenced the internationalization process of Group FAN’s nut processing business over time? Through a retrospective study, data were collected mainly through technical visits and semi-structured interviews. The findings indicate that the organization has adopted three stages in order to become international: exportation; wholly owned subsidiary; purchasing subsidiary. It was verified that the strategic resources related to the product, the location and the entrepreneur formed the means by which it was possible to be internationalized."