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2021
- handle: 10670/1.ic85vn
- hal: hal-03576329
- doi: 10.20431/2349-0381.0810007
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.20431/2349-0381.0810007
info:eu-repo/semantics/OpenAccess
Mots-clés
Aziza hard discount proximity supermarketSujets proches
Trade Commercial trade Foreign trade Military strategy Bank discount Discount rate TradeCiter ce document
Sami Ben Fguira et al., « Le Commerce de Proximité de laGrande Distribution en Tunisie: Cas de la Chaîne Aziza », HAL-SHS : géographie, ID : 10.20431/2349-0381.0810007
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Résumé
In recent years, mass retailing has undergone an important and rapid evolution, despite a generally unstable political and economic framework. We were witnessing an evolution and remodeling of the large retailers. In fact, large-scale retailers continue to win new shares in the retail market. In addition, it knows the introduction of new forms (Hard discount) and targeted new locations (local trade). This new strategy is adopted by "Aziza", a new hard-discount local food retailer, which appeared in 2014. It belongs to the Slama group active in the agri-food sector via GIAS brands (Goldina, Nejma), Ice Cream (Nassim), Hightech (MB). The strategy of the new chain is to locate near the most populated areas including the popular neighborhoods. This brand now has more than 170 stores spread mainly in large and medium-sized cities.