Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.
Mase S. et al., « Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model. », HAL-SHS : droit et gestion, ID : 10670/1.iie8ta