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2019
- handle: 10670/1.jvtoop
- hal: hal-02169825
- doi: 10.3917/jie.028.0007
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.3917/jie.028.0007
Mots-clés
Nudge Agile Innovation Persuasive Communication External and Internal Communication Consumer BehaviourSujets proches
Communication, Primitive Mass communicationCiter ce document
Christian Dianoux et al., « Nudge: A relevant communication tool adapted for agile innovation », HALSHS : archive ouverte en Sciences de l’Homme et de la Société, ID : 10.3917/jie.028.0007
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Résumé
This research aims to show the interest of nudges as a communication toolfor organizations involved in an agile innovation approach. It describes howthe flexibility, adaptability and low cost of nudges strengthen the ability ofthe organizations that use them to improve their agility. From a literaturereview on the nudges and agile innovation concepts, we propose a typologyof nudges with a managerial orientation. Based on this typology we show ina last section how nudges represent a tool that is perfectly suited to innova-tive organizations wishing to develop their agility, whether in the context oftheir communications to their employees or their customers. Lastly, researchperspectives are envisaged around the concept of agile communication.