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2019
- handle: 10670/1.k5psj8
- 0123-5923
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Estudios Gerenciales
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West Indian cotton Extra long staple cotton Egyptian cotton Peruvian cotton American Egyptian cotton Gossypium peruvianum Tanguis cotton Gossypium mustelinum Tree cotton Gossypium barbadense Brazilian cotton Gossypium microcarpon Russian Egyptian cotton Gossypium brasiliense Long staple cotton, Extra Gossypium vitifolium Ishan cottonCiter ce document
Gina-María Pipoli de Azambuja et al., « Do image and familiarity have a significant effect on purchase intention? », Estudios Gerenciales, ID : 10670/1.k5psj8
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Résumé
"The purpose of this paper is to study the relationship between the (i) country image of Peru, (ii) cotton’s product image, (iii) familiarity with Peru, and (iv) cotton’s product familiarity with the purchase intention of Peruvian cotton. Survey techniques were used to collect the primary data, applying a closed question questionnaire in two samples that represent the consumers of two countries with different levels of familiarity with Peru: France and the United States. This study has found that there is a positive association between the studied variables, in at least one sample. One of the main managerial implications is that Peruvian cotton exporters could innovate their global marketing strategies using Peru’s country image to improve the positioning of Peruvian cotton in international markets.JEL classification: M31, M38, Q13."