From jitanjáforas to advertising in a memorable learning experience De las jitanjáforas a los anuncios publicitarios en una experiencia memorable de ELE
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Date
25 juillet 2016
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- handle: 10670/1.k8demv
- hal: hal-02377582
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creativity linguistic skills ELE didactics memorable learning experience jitanjáforas advertising creatividad destrezas lingüísticas didáctica ELE experiencia memorable de aprendizaje jitanjáforas publicidadSujets proches
Learning--Psychological aspects Psychology of learning Advertising--Retail trade Advertisements Store advertising Advertising, Consumer Ads Commercial speech Retail advertising Advertising, Retail Consumer advertising Speech, Commercial Advertising, Store Anuncios publicitarios Publicidad comercialCiter ce document
Ana-Isabel Ribera Ruiz de Vergara, « From jitanjáforas to advertising in a memorable learning experience », HAL-SHS : littérature, ID : 10670/1.k8demv
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In this article we will present an example of a memorable learning experience carried out with ELE (Spanish as a Foreign Language) students from the University of Rouen-Normandie. The aim of this experience is to help them to develop and improve the quality of the Spanish linguistic skills. To carry out this learning experience we have created oral and written production activities inspired by jitanjáforas and by advertising that uses jitanjáforas.