2016
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info:eu-repo/semantics/altIdentifier/doi/10.7764/cdi.38.926
info:eu-repo/semantics/OpenAccess
Erika Fernández Gómez et al., « Communication about cancer on Facebook. Organizations of Argentina, Chile, Colombia and Spain », HAL-SHS : sciences de l'information, de la communication et des bibliothèques, ID : 10.7764/cdi.38.926
This paper presents the communication strategies on Facebook of non-profit organizations from four Hispanic speaking countries where cancer is the second cause of death. The content analysis of the messages posted during three months shows how these organizations are more active when they are celebrating cancer days or when a campaign is taking place. Most of the messages address the disease in general instead of a specific one. They aim to inform and create awareness among their followers and they use images as their main resource. Followers prefer to use the " like " button or to share posts instead of making comments.