20 août 2021
Caroline Marie, « The Bookface Challenge: A New Trend & Exciting Marketing Opportunity for Literature », MuséaLitté, ID : 10670/1.kns4w2
Over the past few years, among the countless categories of Instagram influencers - lifestyle, beauty, fitness and more - one small but unstoppable group has emerged, fostering an entirely new online community: 'bookstagram.' Filled with aesthetic pictures of the latest books users have purchased or read, ‘bookstagram’ is a virtual platform for readers everywhere to share their passion for books in creative ways. Recently, one viral 'bookstagram' challenge attracted the world’s attention. Th...