The Bookface Challenge: A New Trend & Exciting Marketing Opportunity for Literature

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Over the past few years, among the countless categories of Instagram influencers - lifestyle, beauty, fitness and more - one small but unstoppable group has emerged, fostering an entirely new online community: 'bookstagram.'   Filled with aesthetic pictures of the latest books users have purchased or read, ‘bookstagram’ is a virtual platform for readers everywhere to share their passion for books in creative ways. Recently, one viral 'bookstagram' challenge attracted the world’s attention. Th...

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