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16 septembre 2021
- handle: 10670/1.ldwzm1
- isbn: 9781800641136
- eisbn: 9791036574221
https://creativecommons.org/licenses/by/4.0/ , info:eu-repo/semantics/openAccess
Mots-clés
perception identity traditions governance composers classical music musicians twenty-first century performers academics journalists arts administrators challenges financial stability non-profit arts organizations case studies Music PER000000 APSujets proches
Serious music Musical compositions Art music Musical works Classical music Western music (Western countries) Art music, Western Western art music Audiences, Communication Communication audiencesCiter ce document
Tom Service, « 13. Attracting New Audiences at the BBC », Open Book Publishers, ID : 10670/1.ldwzm1
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This chapter was originally written at the very end of 2018. The COVID-19 pandemic has palpably changed the possibilities for the BBC’s performing groups and its festivals, and above all the BBC Proms, in 2020—and no doubt, beyond. However, the strategic direction of the corporation in terms of the ongoing necessity to attract younger audiences has not changed, and, if anything, the avenues that the BBC, and BBC Radio 3 in particular, have developed and explored, which are outlined in this ch...