Fiche du document
9 mars 2015
- handle: 10670/1.lf90oe
- halshs: halshs-01128075
info:eu-repo/semantics/OpenAccess
Mots-clés
Network governance franchising propensity score matching nonparametric regressions M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M2 - Business Economics/M.M2.M21 - Business Economics L - Industrial Organization/L.L1 - Market Structure, Firm Strategy, and Market Performance/L.L1.L14 - Transactional Relationships • Contracts and Reputation • Networks C - Mathematical and Quantitative Methods/C.C1 - Econometric and Statistical Methods and Methodology: General/C.C1.C14 - Semiparametric and Nonparametric Methods: GeneralSujets proches
Franchising Franchises, Retail Retail franchisesCiter ce document
Muriel Fadairo et al., « Network Form and Performance. The Case of Multi-Unit Franchising », HAL-SHS : économie et finance, ID : 10670/1.lf90oe
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Résumé
Multi-unit franchising (MUF) is a governance form inside franchising networks where the franchisor transfers to the franchisees the right to own and operate more than one outlet. While previous empirical literature has revealed various advantages of MUF as compared to single-unit franchising (SUF), we study the impact of this governance form on the network performance, taking into account different contexts. Our results from propensity score matching show that MUF leads to higher performance. However, non-parametric estimations highlight thresholds suggesting that a mix of SUF and MUF is a more efficient governance form than a pure MUF network.