The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products
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7 juin 2009
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- handle: 10670/1.ltznx6
- hal: hal-00760828
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Jean-Pierre Mathieu et al., « The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products », HAL-SHS : droit et gestion, ID : 10670/1.ltznx6
