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- handle: 10670/1.m6ljct
- halshs: halshs-01219441
info:eu-repo/semantics/OpenAccess
Mots-clés
Opaque Selling Name-Your-Own-Price Pricing Strategies Distribution Systems Economics of Tourism Online Travel Agencies Probabilistic Goods L - Industrial Organization M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics Z - Other Special TopicsSujets proches
Tourist traffic Tourism--Economic aspects Tourist trade Tourist industry Holiday industry Tourism industry Operators, Tour (Industry) Tourism operators (Industry) Tour operators (Industry) Visitor industry Travel industryCiter ce document
Malgorzata Ogonowska, « Selling Tourism Products through the Opaque Channels », HAL-SHS : économie et finance, ID : 10670/1.m6ljct
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Résumé
This paper analyses the properties of the advanced Opaque booking systems used by online travel agencies in conjunction with their traditional transparent booking system. In section 2 an updated literature review is presented. This review underlines the interest and the specificities of Opaque goods in the Tourism Industry. It also characterises properties of the Name-Your-Own-Price channel introduced by Priceline and the Opaque channel developed by Hotwire. Then, in section 3, the possibility of joint-implementation of more than one opaque booking system by an online intermediary is discussed. Finally, in section 4, intuitions and preliminary results are presented.