2001
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Estudios sobre las Culturas Contemporáneas
Karla Y. Covarrubias Cuéllar et al., « Hacia una nueva cultura televisiva: Mirada de Mujer en la percepción de los públicos colimenses (resultados de investigación) », Estudios sobre las Culturas Contemporáneas, ID : 10670/1.mhu1ga
"The present article presents part of the results of the investigationToward a New Televisual Culture: Analysis of the Publics of the SoapOpera Mirada de Mujer, prepared through the national network andcoordinated by the Programa Cultura in 1998. The methodological approachof this investigation on the soap opera was discussion groups.These investigative results tum upon the hypothesis that there lias beenemerging a new televisual culture in Mexico. What has permitted us toplay with this hypothesis was a Mexican soap opera that had a great impactin our country in 1998."