TESTING THE EFFECTIVENESS OF AN ENTERTAINMENT-EDUCATION HEALTH-FOCUSED SOAP OPERA: EXPOSURE AND POST-DISCUSSION IN COLOMBIAN YOUNG ADULTS
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1 décembre 2008
- handle: 10670/1.n3m4fg
info:eu-repo/semantics/openAccess
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Plays Military strategy Soaps Operas--History and criticism Opera, Comic Opera--History and criticism Comic opera Lyric drama Wellness Personal health Stage Drama, Modern Plays Drama--Philosophy Biography--HealthCiter ce document
JESÚS ARROYAVE CABRERA, « TESTING THE EFFECTIVENESS OF AN ENTERTAINMENT-EDUCATION HEALTH-FOCUSED SOAP OPERA: EXPOSURE AND POST-DISCUSSION IN COLOMBIAN YOUNG ADULTS », Investigación y Desarrollo, ID : 10670/1.n3m4fg
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Entertainment-Education interventions were evaluated using quantitative and qualitative methodologies to assess what specific variables may make communication strategy more effective. Variables including length of the Entertainment-Education serial drama and the post-viewing discussion sessions in their relation to cognitive, attitudinal and behavioral intentional outcomes were examined using experimental design and focus group discussions. It was concluded that the length of the Education-Entertainment serial drama did not produce significant change in the overall efficacy of the intervention. Overall the goal of this paper is to extend the research on a promising form of health intervention that has the potential to make the difference in our society.