Developing Communities around Factories through Strategic CSR : A Critical Step towards Shared Value in India
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15 avril 2016
- handle: 10670/1.nbiscy
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Mots-clés
Indian Companies Act Stakeholder engagement Local communities Sustainability Business strategySujets proches
Businesses Firms Companies Enterprises Business organizations Organizations, BusinessCiter ce document
Sridhar Murthy Srikrishna et al., « Developing Communities around Factories through Strategic CSR : A Critical Step towards Shared Value in India », Field Actions Science Reports, ID : 10670/1.nbiscy
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Résumé
The Indian CSR context has changed in the last few years (particularly following the amendment to Section 135 of the Indian Companies Act in 2013) : there is now a requirement for corporate firms to devote 2 % of their net profit to social impact. The stake is particularly crucial for extractive and manufacturing companies, as community engagement and development is essential to gain their social license to operate. Through the cases of Ambuja Cements and other Indian companies, this article presents the four key factors of success of such strategies : co-creation, sustainability, local teams and long-term investment