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2018
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- handle: 10670/1.ncpmyz
- isbn: 978-1138654235
- hal: hal-01985357
- PRODINRA: 457381
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méthode économétrique modélisation de la demande marketing stratégique empirical model consumers industrial organization modèle empirique consommateur organisation industrielleSujets proches
Instruction and study--Methods Molding (Clay, plaster, etc.) Clay modeling Modelling Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketing Industries--Organization Pattern Model Consumer spending Consumer demand Consumerism Spending, Consumer Instruction and study--MethodsCiter ce document
Timothy Richards et al., « New empirical models in consumer demand », HAL-SHS : économie et finance, ID : 10670/1.ncpmyz
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Advances in available data, econometric methods, and computing power have created a revolution in demand modeling over the past two decades. Highly granular data on household choices means that we can model very specific decisions regarding purchase choices for differentiated products at the retail level. In this chapter, we review the recent methods in modeling consumer demand and their application to problems in industrial organization and strategic marketing.