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1 janvier 2016
- handle: 10670/1.ntxvoh
info:eu-repo/semantics/openAccess
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Television News eye tracking graphical layout attentionSujets proches
Radio vision TVCiter ce document
Rui Rodrigues et al., « Influence of the graphical layout of television news on the viewers: An eye tracking study », Observatorio (OBS*), ID : 10670/1.ntxvoh
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Résumé
Television news has continuously experienced several changes, especially related to graphic overlays. The problem with watching TV news is the way viewers receive and process information broadcast by these programmes, given the variety of visual and audio stimuli with which they are confronted. This study focuses on the influence of the graphical layout on the viewers. Specifically, it examines message recall related to TV news. These goals were achieved by means of a case study using eye tracking, applied in two types of TV news broadcasts: one with graphical elements and another with a clean feed (only with the anchor). Finally, participants answered a questionnaire on the contents within the various graphical elements overlaid on the TV news viewed.