a new affinity measure based on the personality of brands and newspaper/magazine brands: a French perspective
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Date
2012
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- handle: 10670/1.nvumzt
- halshs: halshs-00809637
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Mechanical perspective Linear perspective Architectural perspective Personality traits Personal identity Personology Personality theory Traits, Personality Frenchmen (French people) Biography--Psychology Personality Biography--CharacterCiter ce document
Rita Valette-Florence et al., « a new affinity measure based on the personality of brands and newspaper/magazine brands: a French perspective », HAL-SHS : droit et gestion, ID : 10670/1.nvumzt
