When the crowd finances: the role of the project, of the project's bearer and the platform in the willingness to participate
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- handle: 10670/1.o7g73f
- hal: hal-03350108
info:eu-repo/semantics/OpenAccess
Mots-clés
crowdfunding credibility community popularity social mediaSujets proches
Crowd financing CrowdfundingCiter ce document
Marie Beck et al., « When the crowd finances: the role of the project, of the project's bearer and the platform in the willingness to participate », HAL-SHS : droit et gestion, ID : 10670/1.o7g73f
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Résumé
Crowdfunding is an innovative way to raise capital from a large number of people, typically via the Internet. The choice to finance a project, in this context, has not been very much studied from the point of view of a potential contributor. This research investigates the role of community and popularity of the project, credibility of the project bearer, and trust in the platform on the willingness to participate in a reward-based crowdfunding project. A quantitative study driven on the KissKissBankBank platform shows that willingness to participate, to finance, and word-of-mouth are linked to these features, and highlights the interactions between the characteristics of the platform, the project bearer and the project.