Exploring organizational propensity toward inbound- outbound marketing techniques adoption: the case of pure players and click and mortar companies
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20 mars 2016
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- handle: 10670/1.obz2cw
- hal: hal-02047795
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Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketingCiter ce document
Gianita Bleoju et al., « Exploring organizational propensity toward inbound- outbound marketing techniques adoption: the case of pure players and click and mortar companies », HAL-SHS : droit et gestion, ID : 10670/1.obz2cw
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