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2019
- handle: 10670/1.osj323
- hal: hal-02355851
- doi: 10.1215/03616878-7893619
- PUBMED: 31675065
- WOS: 000508446400006
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info:eu-repo/semantics/altIdentifier/doi/10.1215/03616878-7893619
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info:eu-repo/semantics/altIdentifier/pmid/31675065
info:eu-repo/semantics/OpenAccess
Mots-clés
health messaging campaigns persuasion identifiability bias social norms -bio]/Santé publique et épidémiologieSujets proches
Wellness Personal health Animal behavior Habits and behavior Biography--HealthCiter ce document
Katherine Farrow et al., « When more is not better: three common mistakes in health messaging interventions », HAL-SHS : sciences de l'information, de la communication et des bibliothèques, ID : 10.1215/03616878-7893619
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Résumé
Health messaging interventions frequently make three well-intentioned but mistaken choices in their communications strategies. To increase their persuasiveness, these messages frequently call attention to the greatest possible numbers of people engaging in undesirable behavior, victims of this behavior, and reasons why one should change the behavior. We raise recent research suggesting how and why the intuitively attractive more-is-better heuristic can be unproductive, and suggest ways to overcome these pitfalls.