Immersive virtual reality helps to promote pro-environmental norms, attitudes and behavioural strategies
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mars 2023
- handle: 10670/1.otrabs
- hal: hal-04131011
- doi: 10.1016/j.clrc.2023.100105
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info:eu-repo/semantics/altIdentifier/doi/10.1016/j.clrc.2023.100105
http://creativecommons.org/licenses/by-nc-nd/ , info:eu-repo/semantics/OpenAccess
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Virtual environments Virtual worlds Environments, VirtualCiter ce document
Emmanuelle Kleinlogel et al., « Immersive virtual reality helps to promote pro-environmental norms, attitudes and behavioural strategies », HALSHS : archive ouverte en Sciences de l’Homme et de la Société, ID : 10.1016/j.clrc.2023.100105
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Résumé
Our study focuses on the promotion of sustainable actions that individuals can adopt at home. We tested the effectiveness of different formats of conducting promotional campaigns providing pro-environmental knowledge. Specifically, we assessed whether the same message delivered in print, in a video or in an immersive virtual environment, via a virtual human that resembles the participant or not, affects norms, attitudes and behavioural strategies in relation to energy saving gestures. Results revealed that receiving pro-environmental knowledge while being immersed in virtual reality led to greater energy saving attitudes and a different use of products and appliances at home as compared to receiving the same information via more traditional means. The present work aims to sensitise governmental and pro-environmental organisations about the effectiveness of using immersive virtual reality to conduct such campaigns.