Fiche du document
2019
- handle: 10670/1.p615vm
- halshs: halshs-01957604
Sujets proches
Tourist traffic Tourism--Economic aspects Tourist trade Tourist industry Holiday industry Tourism industry Operators, Tour (Industry) Tourism operators (Industry) Tour operators (Industry) Visitor industry Travel industry Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketing Guests, Hospitality for House guests, Hospitality for Houseguests, Hospitality forCiter ce document
Alan Fyall et al., « Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences, 1st Edition », HAL-SHS : droit et gestion, ID : 10670/1.p615vm
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Résumé
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.