Partnering with the unfamiliar : lessons from the case of Renault and Nissan

Résumé En

Companies are increasingly forming alliances with unfamiliar, often even unlikely, partners in the search for greater geographic coverage and complementary skills. How can such odd couples effectively co-operate in practice? They can – if they put the formation of a successful alliance at the centre of their strategies.

document thumbnail

Par les mêmes auteurs

Sur les mêmes sujets

Exporter en