1 juin 2002
Pierre-Yves Gomez et al., « Partnering with the unfamiliar : lessons from the case of Renault and Nissan », HAL-SHS : économie et finance, ID : 10670/1.pab9vi
Companies are increasingly forming alliances with unfamiliar, often even unlikely, partners in the search for greater geographic coverage and complementary skills. How can such odd couples effectively co-operate in practice? They can – if they put the formation of a successful alliance at the centre of their strategies.